The GreenWrap design challenge was all about creating a logo that reflected sustainability, innovation, and eco-consciousness. I started by understanding the brand’s mission to offer eco-friendly packaging solutions that help reduce environmental impact. From there, I focused on incorporating natural elements like leaves and wraps into the design, symbolising both nature and the idea of packaging. I chose earthy tones like green and brown to highlight the brand’s environmental focus, adding softer complementary colours to give it a fresh, modern feel. The final design includes a full logo, a standalone icon, and a monochromatic version to ensure it works well across different platforms. My goal was to create a clean, versatile design that truly represents GreenWrap’s vision for a sustainable future.