Eunice Amobi
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Joined January 15, 2025
Eunice Amobi
With over 5 years of experience in web development and digital advertising, I specialize in creating responsive websites and data-driven ad campaigns that deliver measurable results.
Key achievements:
•Designed and launched 5 high-performing websites with a focus on user experience and functionality.
•Managed ad budgets of over 10, million, achieving specific metrics like 40% reduction in cost per acquisition, increased conversions or CTR.
•Proficient in tools like WordPress, reactJs,nextjs, React Query, tailwind, express.js, Google Ads, Facebook Ads Manager, etc. and skilled in SEO and analytics.
I’m passionate about helping businesses grow through innovative web solutions and targeted advertising strategies.
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Experience
Ads specialist
Betteroffservice Advertising Agency
Lagos
+0 year 0 month 0 days
At BetteroffService, I managed end-to-end digital advertising campaigns to drive brand growth and achieve measurable business outcomes. Collaborating with cross-functional teams, I designed targeted ad strategies that aligned with client goals and industry trends.
Key Achievements:
•Managed ad budgets of over 10million, delivering specific outcomes like 3x ROI, a 40% increase in conversions, reduced cost-per-click by 40%].
•Successfully launched and optimized campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn, achieving specific KPIs like a 20% higher click-through rate.
•Conducted audience research, A/B testing, and performance analysis to continuously refine ad performance.
•Delivered data-driven insights and detailed reports to stakeholders, ensuring transparency and strategic improvements.
This role allowed me to develop expertise in creating impactful campaigns while staying ahead of the curve in a fast-paced digital advertising landscape.
Education
B.Sc
Nnamdi Azikiwe University, Awka.
Parasitology and Entomology
2019
Bachelor of Science in Parasitology and Entomology
Focused on parasite-host interactions, vector biology, and disease control. Coursework included parasitology, vector ecology, and epidemiology, where I honed my analytical, research, and data interpretation skills.
For my final-year research project, I investigated “the effectiveness of vector control measures in preventing disease transmission” using Flies as Case study . This experience strengthened my attention to detail and problem-solving capabilities; skills I apply in data-driven tasks such as web development and digital advertising.
Graduated with second class, while actively participating in community health programs, which enhanced my ability to communicate complex ideas clearly and collaborate effectively.
