I was approached by Waverly, a new artisanal coffee shop, to create their branding and visual identity. The goal was to develop a unique and memorable brand that reflects the shop's commitment to quality, craftsmanship, and community.

Process:

1. Conducted a brand discovery workshop with the client to understand their vision, target audience, and unique selling points.
2. Researched the local coffee shop market and identified opportunities for differentiation.
3. Developed multiple logo concepts and presented them to the client for feedback and refinement.
4. Created a comprehensive brand style guide, including logo variations, color palette, typography, and illustrative elements.
5. Designed various brand collateral, such as business cards, menus, packaging, and signage.

Design Solutions:

• Hand-crafted logo featuring a stylized wave and a vintage-inspired wordmark, conveying a sense of artisanal quality and uniqueness.
• Warm and inviting color palette, with earthy tones and copper accents, to create a cozy and welcoming atmosphere.
• Custom illustrations of coffee plants, brewing equipment, and local landmarks to add a touch of personality and storytelling to the brand.
• Consistent typography with a combination of modern sans-serif and rustic serif fonts to balance contemporary and traditional elements.
• Eco-friendly packaging solutions, such as reusable glass jars and biodegradable paper bags, to align with the brand's sustainability values.

Results: The branding and visual identity for Waverly Artisanal Coffee Shop were highly successful in establishing a strong and recognizable presence in the local community. The shop quickly gained a loyal following, with customers praising the unique and inviting atmosphere created by the brand. The design work also received recognition from industry peers, winning a "Best Brand Identity" award at the 2023 Regional Design Awards.

Client Testimonial: "Spohia truly captured the essence of what we wanted Waverly to represent. Their creativity, attention to detail, and ability to bring our vision to life through stunning design work were invaluable. The branding has played a significant role in our success, helping us stand out in a competitive market and connect with our target audience. We are thrilled with the results and highly recommend [Designer Name] to anyone looking for exceptional branding and visual identity design."

• Emily Smyth, Owner of Waverly Artisanal Coffee Shop